Can Social Media Predict the Presidential Election?

With the  U.S. presidential election just a few weeks away, the respective campaigns of President Barack Obama and Republican nominee Mitt Romney are becoming fierce. The use of social media has never been more important  in raising awareness of policies and targeting potential voters for this upcoming election. As of 2012, 82 percent of U.S. adults now use social media, and 88 percent of those are registered voters. With social media being such a huge impact on the majority of our country, both adults and teenagers, can it impact and predict the Presidential Debate?  According to the info-graphic below, in the previous years the candidate (not presidential) with the most followers or Facebook fans ended up winning the most votes. With that being said, social media has proven in the recent years how much of an effect it has on people and their opinions. Currently on Twitter, President Barack Obama has 21.1 million followers and candidate Mitt Romney has 1.9 million followers. On Facebook President Barack Obama 30.9 million Facebook fans and Mitt Romney has Facebook fans. Yes President Obama might in fact have more influence because he is the current president. However, it has been shown that the more influence on social media, correlates with having more votes.

To read more about the influence of social media and how it correlates to the Presidential Debate please click the link below.


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